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Module 10 Taco Bell Using IMC to Help Customers Live Más

Module 10 Taco Bell Using IMC to Help Customers Live Más

Q 1. What factors contributed to Taco Bell's early success? 2. Which of the promotional elements described in Figure 18-2 were used by Taco Bell in its Doritos Locos Tacos campaign? 3. How does Taco Bell ensure the continued success of the food chain?

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1. In case of the early success of Taco Bell, there had been the factor of research about needs identification to provide specific food services to the diversified customers. This research had made the organizational members of Taco Bell realize that good quality food served quickly had been the desires of most customers. Therefore, there would be high and consistent demand of customers for such type of good quality food. There had been promotions of the products of Taco Bell done by ensuring that customers would be engaged. There had been discounts on the products of Taco Bell provided to customers for promotional purposes.